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PRIVACY POLICY

Last updated: December 15, 2025

Lumé London (“we”, “us”, or “our”) operates this website and online store, including all related content, features, products, and services (the “Services”), to provide customers with a curated shopping experience. Our store is powered by Shopify, which supports the operation and delivery of these Services.

This Privacy Policy explains how we collect, use, disclose, store, and protect your personal information when you visit, use, or make a purchase through our Services, or otherwise interact with us.

By accessing or using our Services, you confirm that you have read and understood this Privacy Policy.

1. What Is Personal Information

“Personal information” means any information that identifies you or can reasonably be linked to you as an individual. This does not include information that has been anonymised or aggregated so that it cannot reasonably identify you.

2. Personal Information We Collect

Depending on how you interact with our Services, we may collect the following categories of personal information:

  • Contact details
    Name, billing and shipping address, email address, and phone number.

  • Payment and transaction information
    Payment method details (processed securely by our payment providers), order details, purchase history, refunds, and confirmations.

  • Account information
    Account credentials, preferences, and saved details if you create an account.

  • Communications
    Messages sent to us via email, customer support, contact forms, or social media.

  • Device and technical information
    IP address, browser type, device identifiers, time zone, and network information.

  • Usage information
    Pages viewed, products viewed or added to cart, interactions with our website, and browsing behaviour.

3. Sources of Personal Information

We collect personal information from the following sources:

  • Directly from you, when you place an order, create an account, contact us, or subscribe to communications.

  • Automatically, through cookies and similar technologies when you use our Services.

  • From service providers, such as payment processors, shipping partners, analytics providers, and marketing platforms.

  • From third parties, where permitted by law and relevant to the Services provided.

4. How We Use Your Personal Information

We use your personal information for the following purposes:

4.1 Providing and operating our Services

To process orders, accept payments, arrange shipping, manage returns, communicate order updates, and provide customer support.

4.2 Improving and personalising your experience

To understand how customers use our Services, improve website functionality, and personalise content and product offerings.

4.3 Marketing and communications

To send promotional emails, newsletters, or updates where permitted by law, and to show relevant advertisements on third-party platforms. Marketing cookies and email communications are used only with your consent where required.

4.4 Security and fraud prevention

To protect our website, prevent fraudulent activity, authenticate users, and ensure the safety and integrity of our Services.

4.5 Legal and regulatory compliance

To comply with applicable laws, accounting requirements, tax regulations, and lawful requests from authorities, and to enforce our policies.

5. Legal Bases for Processing (UK & EU Residents)

We process personal information only when we have a lawful basis to do so, including:

  • Performance of a contract – when processing is necessary to fulfil your order or provide the Services.

  • Legal obligation – when required to comply with applicable laws and regulations.

  • Legitimate interests – such as improving our Services, preventing fraud, and maintaining platform security, provided these interests do not override your rights.

  • Consent – where required by law, including for certain marketing communications and the use of non-essential cookies.

6. How We Share Personal Information

We may share your personal information for legitimate business purposes with:

  • Shopify, which hosts our store and provides essential e-commerce infrastructure.

  • Service providers, including payment processors, IT providers, analytics services, email platforms, and marketing partners.

  • Logistics and fulfilment partners, including suppliers and shipping providers, to deliver your order. This may include sharing your name, shipping address, and contact details.

  • Third-party advertising partners, such as Meta (Facebook/Instagram) and Google, where you have consented to marketing cookies.

  • Authorities or legal entities, where required by law or in connection with business transactions such as a merger or sale.

Some of these parties may be located outside the United Kingdom or European Union.

7. Relationship with Shopify

Our store is hosted on Shopify. Shopify processes personal information on our behalf to provide and improve the Services. Shopify may also use certain data to improve its own platform and services.

Shopify is responsible for its own data processing activities. More information can be found in the Shopify Privacy Policy and Shopify Privacy Portal.

8. Cookies and Tracking Technologies

We use cookies and similar technologies to operate our website, analyse usage, and support marketing activities.

  • Strictly necessary cookies are required for the website to function.

  • Analytics cookies help us understand how visitors use our website.

  • Marketing cookies are used to show relevant advertisements on third-party platforms.

Where required by law, non-essential cookies are used only with your consent. You can manage or withdraw your cookie preferences at any time via our cookie consent banner or your browser settings. For more information, please refer to our Cookie Policy.

9. Third-Party Websites

Our Services may include links to third-party websites or platforms. We are not responsible for the privacy practices or content of those websites and encourage you to review their privacy policies before providing personal information.

10. Children’s Privacy

Our Services are not intended for children, and we do not knowingly collect personal information from anyone under the age of 16.

If you believe that a child has provided us with personal information, please contact us at info@lumelondon.co, and we will take appropriate steps to delete such information.

11. Data Security and Retention

We implement appropriate technical and organisational measures to protect personal information. However, no system is completely secure, and we cannot guarantee absolute security.

We retain personal information only for as long as necessary to fulfil the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce agreements.

12. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

  • Right to access your personal data

  • Right to correct inaccurate data

  • Right to request deletion

  • Right to data portability

  • Right to object to or restrict processing

  • Right to withdraw consent at any time, where processing is based on consent

You can exercise your rights by contacting us at info@lumelondon.co.
You will not be discriminated against for exercising your rights.

If you are located in the United Kingdom, you also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk.

13. International Data Transfers

Your personal information may be transferred to and processed in countries outside the UK or European Economic Area. Where this occurs, we rely on appropriate safeguards such as Standard Contractual Clauses or other lawful transfer mechanisms.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The updated version will be posted on this page with a revised “Last updated” date.

15. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us:

Lumé London
📧 Email: info@lumelondon.co
📍 Address: Griftstraat 34-1, 1079 ZC Amsterdam, The Netherlands

For the purposes of applicable data protection laws, Lumé London acts as the data controller for your personal information.