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Rowena | Soft Flow Blouse
Rowena | Soft Flow Blouse
Rowena | Soft Flow Blouse
Rowena | Soft Flow Blouse
Rowena | Soft Flow Blouse
Rowena | Soft Flow Blouse
Rowena | Soft Flow Blouse
Rowena | Soft Flow Blouse
Rowena | Soft Flow Blouse
Rowena | Soft Flow Blouse
Rowena | Soft Flow Blouse
Rowena | Soft Flow Blouse
Rowena | Soft Flow Blouse
Rowena | Soft Flow Blouse

Rowena | Soft Flow Blouse

Regular price £59.95 Sale price£34.95
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Rowena | Soft Flow Blouse

The Rowena Soft Flow Blouse is a study in calm elegance, designed for effortless everyday wear. Its softly draped silhouette falls naturally along the body, creating a refined yet relaxed look that feels both modern and timeless. The warm camel hue enhances its understated character, offering a sense of quiet luxury that never feels overstated.

Lightweight and fluid, Rowena brings comfort and polish into perfect balance. Worn with denim, tailored trousers or layered beneath soft knits, it moves seamlessly through the day, adapting to every moment with ease and quiet confidence.

The Details That Define the Rowena Blouse

Refined V Neckline:
A softly cut V neckline adds gentle structure while remaining elegant and minimal. It frames the neckline beautifully, offering a flattering and timeless finish.

Fluid Soft Fabric:
Crafted from a lightweight polyester fabric with a smooth, flowing texture. It drapes effortlessly against the skin, delivering all day comfort with a refined feel.

Relaxed Silhouette:
Designed with an easy, airy fit that feels unrestrictive and natural. The shape allows for movement while maintaining a clean, modern line.

Subtle Sleeve Detailing:
Softly gathered sleeves introduce texture and quiet femininity. This delicate detail elevates the design while preserving its understated simplicity.

Handle your Lumé piece with care for a lasting glow:

image Wash at a maximum of 30°C

image Do not bleach

image Wash with similar colours

image Iron at a maximum of 110°C

image Do not dry clean

Your order is carefully prepared and quality-checked before dispatch to ensure it meets our standards.
Delivery takes approximately 7–11 working days, depending on your location. Once your parcel is on its way, you’ll receive a tracking link to follow its journey.

We hope you’ll love your pieces, but if something isn’t quite right, you can request an exchange or return within 30 days of receiving your order. Items must be unworn and in their original condition.

Please review our Return & Refund Policy carefully before sending anything back, as requests can only be processed when the steps are correctly followed.

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WHAT OUR CUSTOMERS SAY

★★★★★

Absolutely love my new knitted sweater! The quality is amazing and the customer service was super helpful when I had a sizing question. Will definitely order again!

Amelia R.
★★★★

I'm so happy with my purchase! The Ruby sweater is incredibly soft, flattering, and such a lovely addition to my winter wardrobe.

Grace T.
★★★★★

The lace dress I ordered fits perfectly and looks even better in person. The customer service support was clear and friendly.

Sophie L.
★★★★★

Bought a black evening dress (Evelyn) and it’s absolutely stunning. Great fit, great material, and it feels amazing to wear. Thank you!

Olivia M.
★★★★

I ordered a knitted cardigan and I’m really pleased with it. The material feels soft, the fit is comfortable, and it’s perfect for everyday wear. I also appreciated how clear and simple the ordering process was. Overall a very pleasant experience.

Emily H.
★★★

My order arrived later than expected, which was a bit disappointing. Customer service kept me updated and handled everything well, so I’d still order from here again.

Charlotte B.

QUESTIONS? WE'VE GOT YOU

We offer free shipping on all orders.
To ensure reliability, we partner with trusted carriers based on your region.

Most orders arrive within 7-11 working days. Once your parcel has been dispatched, you’ll receive an email containing a tracking link.

We want you to feel completely confident with your purchase. If your item isn’t quite right, you may return it within 30 days from the day your order arrives.
To help us continuously refine our collections and service, we kindly ask customers to provide a brief reason for the return.
Returned items must be unworn, unwashed, and in their original condition, including packaging where possible.

Most of our pieces fit true to size, unless otherwise stated on the product page.
Every item includes a detailed size guide to help you select the perfect fit.

Our team is here to help with any questions regarding orders, payments, or returns.
You can reach us at support@lumelondon.co. We aim to respond within 24 hours on business days.